How to Use AI in Content Generation (20 Must try tools)

Artificial intelligence (AI) is revolutionizing content creation and marketing. AI-powered writing tools can help generate ideas, write drafts, and even optimize content. With advanced natural language processing (NLP), these tools can produce human-like text tailored to your brand voice and audience.

The use of AI for content creation has grown rapidly in recent years. In a 2021 survey by Skyword, 56% of marketers reported using some form of AI content tool. That number is expected to rise as the technology continues improving.

AI content generation provides many benefits, including:

• Faster content production: AI tools can write a draft in seconds versus hours or days for humans. This increases content output and reduces costs.
• Higher quality: AI tools learn from data to mimic human writing. With training, they can produce high-quality drafts.
• Personalization at scale: AI tools can generate personalized content for each customer by incorporating their data and preferences.
• 24/7 productivity: AI systems work tirelessly without breaks. They enable round-the-clock content production.
• Overcoming writer’s block: AI tools provide inspiration to jumpstart writing when experiencing creative difficulties.
• Repurposing content: Existing content can be refreshed and optimized by AI tools for new formats and platforms.
• Multilingual content: AI tools can translate content into multiple languages, expanding your reach.
• SEO optimization: Some AI tools can optimize content for keywords and search engine ranking.

For these reasons, leading B2B and B2C brands are augmenting their content teams with AI. When used properly, AI content generation delivers higher volumes of engagement-driving content to fuel digital marketing strategies.

This guide will explore the top tools and best practices for leveraging AI’s capabilities in content creation and optimization.